iPhone 17 Pro Effective Price Drops Below ₹60,000 With Promotions
The iPhone 17 Pro, powered by the A19 Pro chip and featuring a 48MP rear camera, is listed at Rs 1,34,900 for the 256GB variant on Reliance Digital. An in-store discount of Rs 9,910 brings the price to Rs 1,24,990, and additional offers can reduce the effective cost to under Rs 60,000. The device is not available on Apple India's online store but can be purchased through e-commerce platforms.
The promotional pricing applies to both Pro models, with the larger iPhone 17 Pro Max dropping from Rs 1,49,990 to roughly Rs 71,990 after similar exchange incentives and an additional Rs 3,000 cashback. Both handsets share the same A19 Pro chip built on a 3nm process, along with Super Retina XDR OLED displays featuring 120Hz ProMotion refresh rates and IP68 water resistance.
Apple's recent decision to raise prices on older iPhone models, combined with the iPhone 18 Pro series now holding the title of most expensive iPhone in India, makes these third-party promotions particularly notable. The iPhone 17 Pro's absence from Apple India's official online store means buyers must rely on retail partners like Reliance Digital and other e-commerce platforms to access these deals.
This aggressive pricing could make flagship-tier hardware accessible to a significantly wider segment of Indian consumers, potentially accelerating smartphone upgrade cycles and intensifying competition among premium device makers. Buyers who previously considered Pro models out of reach may now enter this segment, though the effective price depends heavily on the trade-in value of one's existing device. This could reshape purchasing decisions in the premium smartphone market, particularly for those weighing whether to wait for newer releases or seize current promotional windows.