Tim Hortons Creates Special Coffee Roast for WestJet Passengers
WestJet and Tim Hortons announced a partnership where Tim Hortons will provide a custom coffee blend called Flight Roast, designed to taste best at high altitude, starting November 30, 2026. In 2027, loyalty members of both programs can link accounts to earn points on Tim Hortons purchases. The coffee will be served on flights that currently offer refreshments.
The Flight Roast blend is a 100 percent Premium Arabica coffee sourced from select origins and roasted to a full medium profile, yielding tasting notes of toasted nuts, cocoa, and red fruit. Tim Hortons developed the roast specifically to perform well at cruising altitude, where cabin pressure and dry air dull taste perception. The beverage will appear only on WestJet flights that already provide in-flight refreshment service. The loyalty integration, slated for 2027, will allow members of both rewards programs to link accounts and earn WestJet points on eligible Tim Hortons purchases, with additional perks and promotions to be announced closer to launch.
This partnership could reshape how Canadians perceive both brands, turning routine coffee purchases into travel rewards and giving frequent flyers a familiar taste of home at altitude. Travelers may feel increased loyalty to WestJet if the coffee experience differentiates it from competitors, while Tim Hortons could see boosted daily foot traffic from customers chasing points. The move may also pressure other North American airlines to pursue similar co-branded food and beverage partnerships, potentially raising consumer expectations for onboard refreshment quality across the industry.