Meta Unveils Transaction Fees and New Devices for AI Agent Muse
At Meta Connect, CEO Mark Zuckerberg said Meta will keep Muse free for many tokens but eventually take a small fee on transactions made through the platform. The company announced integrations with PayPal, Walmart, Best Buy, Expedia, and Instacart, plus new hardware like Muse Charm and smart glasses. This marks a shift toward commerce and hardware as part of Meta's AI strategy.
Meta's Connect keynote positioned Muse as a commerce gateway rather than a standalone assistant. The agent now connects to payment processing through PayPal and shopping across major retailers, travel booking via Expedia, and grocery delivery through Instacart. Computer control for Mac extends its reach into everyday productivity tasks.
The hardware push includes Muse Charm, a 5G-connected handheld with a display slated for December shipment, plus a $1,299 VR headset with 5K displays and eye-tracking. Third-generation Ray-Ban Meta glasses start at $249, with a camera-free audio variant also available. Meta reports over 1 million businesses already use its agents weekly across messaging platforms.
This monetization shift could reshape how consumers interact with AI assistants in daily purchasing decisions. As transaction fees become embedded in shopping, travel, and grocery workflows, users may increasingly rely on Muse for routine commerce without fully tracking associated costs. Businesses integrating with the platform could gain new customer channels, while smaller retailers may face pressure to participate. The hardware expansion could also accelerate wearable AI adoption, raising questions about privacy and screen-time habits for everyday users.