Teyana Taylor Becomes New Face of Calvin Klein Underwear Campaign
Teyana Taylor stars in Calvin Klein's fall 2026 underwear campaign, featuring the brand's Perfect Fit Custom Lift Bra. The campaign, shot by Gordon Von Steiner, includes a video of Taylor dancing to Tina Turner. Taylor praised the bra for its comfort and support, saying it allows her to move freely in her daily life.
Taylor joins a distinguished lineage of Calvin Klein underwear spokespeople, a roster that has historically served as a cultural barometer for American celebrity. Her campaign centers on the Perfect Fit Custom Lift Bra, a product positioned to address the common tension between structural support and everyday wearability. The visual component, directed by Gordon Von Steiner, pairs Taylor's athleticism with a Tina Turner soundtrack, reinforcing the brand's long-standing association between its garments and confident, liberated movement. Taylor's own remarks emphasize versatility, noting the bra accommodates everything from red-carpet appearances to parenting duties, suggesting the campaign targets active, multifaceted women seeking undergarments that adapt to their lives rather than restrict them.
This partnership could further cement the crossover between athletic performance, motherhood, and high-fashion desirability in mainstream advertising. By featuring a Black woman celebrated for her dancing and physicality, the campaign may broaden representation in luxury underwear marketing, potentially influencing how other brands cast their campaigns. Consumers may respond to the authenticity of Taylor's stated priorities—comfort, mobility, and self-expression—which could shift purchasing expectations toward functional yet glamorous intimates.