Radisson and GDS-Movement release guide for sustainable event planning
The guide, 'Accelerating Sustainable & Regenerative Events', aims to help associations and conference organisers embed sustainability into their events. It addresses barriers like costs and lack of frameworks, and emphasizes stakeholder collaboration. Only 34% of associations have embedded sustainability into operations, according to recent findings.
The guide targets a gap between stated priorities and actual practice, noting that while two-thirds of associations rank sustainability as highly important, only about one-third have operationalized it. It was created jointly by a hotel group and a sustainability movement, reflecting cross-sector input. The publication emphasizes repeatable methods for organizations managing multiple events across various destinations, and it proposes five concrete actions, including early collaboration with destination partners, use of certified suppliers, and integrating social legacy into event design.
This guide could influence how conference organizers approach sustainability, potentially shifting focus from individual green gestures to coordinated, measurable strategies. Associations and planners may find practical value in the frameworks, which could lead to more consistent sustainability practices across the events industry. Destinations and suppliers might also benefit from clearer expectations, while delegates could experience events with reduced environmental footprints. However, adoption will likely depend on organizational resources and commitment.