Gomi's new tech accessories are made from recycled Barbie dolls
UK tech company Gomi has launched a 'Childhood Memories Collection' of speakers, power banks, and tracker tags made from recycled Barbie dolls. The company, known for sustainable and repairable products, asks the public to donate unwanted dolls for melting down. Co-founder Tom Meades says the project aims to create colorful, meaningful objects from waste.
Gomi operates from Brighton, England, and has built its identity around repairability and sustainable sourcing. Its existing product line already incorporates reused e-bike batteries and recycled plastics, with each casing featuring a distinctive marbled appearance. The new collection extends this approach by blending donated Barbie dolls with plastic-bag waste, a material typically excluded from UK curbside recycling programs.
The company runs a monthly production cycle, accepting public donations of unwanted dolls to be melted down and combined with its standard plastic supply. The resulting limited-edition items—speakers at £299, power banks at £79, and tracker tags at £35—are handmade and reportedly selling quickly. Gomi positions the project as a way to demonstrate circular design principles to younger audiences through familiar objects.
This initiative could shift consumer expectations around electronic waste, showing that repairable, recycled products need not sacrifice visual appeal. Families with unused toys may find new purpose for them, potentially reducing landfill contributions. The premium pricing may limit mainstream adoption, but the project could spark broader conversations about circular design in consumer electronics, particularly among younger buyers who respond to nostalgia-driven sustainability messaging.