Beats 360 Over-Ear Headphones Hit Retail Shelves
Beats 360 headphones are now available at Apple Stores and other retailers like Best Buy and Target. The over-ear model features up to 1.75 times more noise cancellation than the Studio Pro, plus interchangeable ear cushions and IPX4 water resistance. Priced at $349.99, they come in four colors with optional cushion packs.
The Beats 360 launch follows a multi-month teaser campaign, with the headphones debuting in Apple Stores and major retailers like Best Buy and Target. Priced at $349.99, the over-ear model is offered in four colorways: Black, Cloud, Pink, and Sky. A limited-time promotion discounts additional ear cushions to $9.99 through October 31.
The headphones boast a noise-cancellation boost of up to 1.75 times over the Studio Pro, alongside support for Personalized Spatial Audio and Adaptive EQ. They feature IPX4 sweat resistance, making them gym-friendly. Two cushion types are available: breathable Performance Knit (included) and softer UltraPlush (sold separately), with the Performance Knit offered in six colors.
The Beats 360 could reshape consumer expectations for premium over-ear headphones by normalizing modular accessories like interchangeable cushions and adding gym-friendly IPX4 resistance. This may attract fitness enthusiasts who previously avoided high-end audio gear, potentially expanding the market. Competitors might feel pressure to match these features or adjust pricing strategies. The limited-time cushion discount could also boost accessory sales, influencing how consumers perceive the total cost of ownership.