Lego Announces $400 Million Expansion of Its Largest Factory in Mexico
Lego will invest US$400 million to expand its plant near Monterrey, Mexico, adding a packaging building and an automated warehouse, and creating over 1,300 jobs. The site, already Lego's largest, produced more than 149 million sets in 2025 and employs up to 6,500 people. The announcement was made by Economy Minister Marcelo Ebrard and a Lego executive at President Sheinbaum's press conference.
The Monterrey-area plant has operated since 2009, producing bricks primarily for the North American market. This marks the third expansion announced for the site since 2022, reflecting Lego's deepening commitment to regional manufacturing rather than sourcing from Asia.
The announcement's placement at the president's daily press conference underscores how Mexico courts manufacturing investment. Lego reports that over 90 percent of its Mexican inputs come from local suppliers, tying the plant's growth to the broader Nuevo León industrial supply chain.
The expansion could strengthen employment stability in Nuevo León's industrial corridor, though the 1,300-job figure blends construction and permanent roles. Local suppliers may benefit from increased demand for inputs. However, the four-year timeline means the investment could be adjusted if North American toy demand shifts, leaving workers and communities dependent on a single company's market outlook.