Retailers urged to stock winter remedies ahead of seasonal demand
Independent retailers should prepare their winter remedies range before cough and cold season peaks. A core range of trusted brands with good availability is recommended. Suppliers also suggest offering sugar-free and flavour options to meet shopper needs.
The article highlights that 93% of branded over-the-counter buyers use brand recognition when making purchasing decisions, according to the PAGB Self-Care Census 2025. This explains why suppliers stress the importance of stocking familiar names. Market data cited in the piece shows Jakemans leading UK cough and throat lozenges, while Halls tops the relief candy segment.
Merchandising strategy also matters. Suppliers recommend dual-siting — displaying lozenges both in the healthcare aisle and near checkout — to catch impulse buyers with immediate symptoms. Product development continues in the category, with Jakemans adding Sugar Free Summer Berries to its permanent range and launching Blood Orange & Warm Spice in September.
This story could affect both independent retailers and consumers during the winter season. Retailers who prepare early may capture additional sales from impulse purchases and symptom-driven demand, while those who delay could miss revenue opportunities. Consumers may benefit from easier access to trusted remedies when illness strikes, potentially reducing trips to larger pharmacies. The emphasis on sugar-free and flavour options could also help shoppers with dietary preferences find suitable products. However, smaller stores face space constraints that may limit how much of the category they can realistically stock.