Florence Pugh Channels Mod Era With Ribbon-Tied Updo on Press Tour
While promoting her film East of Eden in London, Florence Pugh wore a bouncy, '60s-inspired updo with a ribbon tied at the top, styled by Hyungsun Ju. Her outfit included a terracotta Chloé blouse and a Dior coat, enhancing the mod-hippy vibe. Makeup artist Alex Babsky kept the look subtle with peachy tones and a soft wing.
Pugh's press-tour appearance for East of Eden pairs a distinctly mid-century silhouette with contemporary designer pieces, blending Chloé's soft tailoring with Dior's ornate fabric work. The ribbon-tied updo, credited to hairstylist Hyungsun Ju, echoes the polished-yet-playful aesthetic popularized in late-1960s fashion editorials, while makeup artist Alex Babsky's restrained peachy palette keeps the overall effect wearable rather than costume-like.
With Avengers: Doomsday and Dune: Part III both slated for release this year, Pugh's promotional schedule is substantial, suggesting her styling team has prepared a series of coordinated looks across multiple events. The London appearance offers an early glimpse of that creative direction, signaling a cohesive vintage-inspired theme that may carry through upcoming appearances.
This story could influence how celebrity fashion is covered and consumed, particularly among younger audiences who follow press-tour styling as a form of entertainment. Pugh's choice to revive a '60s aesthetic may spark renewed interest in vintage-inspired hair and makeup trends, potentially affecting salon bookings and beauty product sales. It also reinforces the press tour as a curated visual platform, where actors' style choices generate cultural conversation alongside their film work.