Kate Moss Reunites With Hunter for 170th Anniversary Campaign
The supermodel, who famously wore Hunter Wellington boots at Glastonbury in 2005, stars in a new global campaign for the brand's 170th anniversary. The imagery features reimagined versions of the classic boot, blending the label's countryside heritage with Moss's off-duty style. Moss said she has relied on her Hunter wellies since that muddy festival appearance.
The campaign, shot by Mikael Jansson, marks a full-circle moment for Moss, whose spontaneous choice of black Wellington boots at Glastonbury in 2005 helped cement the style as a festival staple. Her original pair, chosen for practicality when mud threatened, became an enduring fashion reference that linked the brand to off-duty celebrity style.
For the anniversary, Hunter is releasing a commemorative boot in Hunter Green that recreates the original 1856 design, complete with gold hardware and a heritage badge. The broader fall 2026 collection spans three categories—Originals, Downpour, and Elements—offering boots and jackets that balance the brand's countryside roots with contemporary technical updates.
This campaign could reinforce the enduring commercial power of heritage brands when paired with culturally resonant figures. Moss's association may attract both nostalgic consumers who remember the Glastonbury moment and younger audiences discovering the brand anew. The anniversary collection's blend of archival design and modern innovation could influence how other legacy labels approach milestone marketing, potentially shaping industry strategies around authenticity and long-term celebrity partnerships.