Gianvito Rossi Celebrates 20 Years in Milan With Star-Studded Party
Gianvito Rossi marked two decades of his namesake footwear label with a celebration at Palazzo Serbelloni during Milan Fashion Week. Guests included Naomi Watts, Paloma Elsesser, Luisa Ranieri and Mariacarla Boscono, along with retail executives. Rossi also released a Rizzoli book, Gianvito Rossi. My Shoes, and reflected on the influence of his father, Sergio Rossi.
Gianvito Rossi marked his label’s 20th year with a Milan Fashion Week gathering at Palazzo Serbelloni. The guest list mixed film and fashion figures—Naomi Watts, Paloma Elsesser, Luisa Ranieri and Mariacarla Boscono—with buyers and executives from retailers including Nordstrom, Level Shoes and Exemplar Luxury Group.
The anniversary also brought a Rizzoli volume, Gianvito Rossi. My Shoes, tracing memorable designs. Rossi credited his late father, Sergio Rossi, for early industry lessons, and now works with daughter Sofia on new collections. His spring 2027 offering added satin, crystals, fringe and embroidery to sculptural shapes in shades such as black, praline, fuchsia, aquamarine and Cipria pink.
The celebration may reinforce Gianvito Rossi’s position in luxury footwear, affecting consumers, retailers and fashion media who follow Milan’s seasonal narratives. The Rizzoli book and family succession story could shape perceptions of craftsmanship and heritage, perhaps encouraging interest in artisanal shoes and multigenerational businesses. For industry observers, it may also highlight how celebrity guests and retail partners help sustain a brand’s visibility in a competitive market.