YouTube Lets Viewers Build Custom Feeds With Gemini
YouTube has introduced custom feeds that use Google’s Gemini model to turn a written description into a personalized video recommendation tab. Viewers can specify interests, moods, priorities, and exclusions, with each feed appearing alongside the standard home feed. The feature will support multiple custom feeds on web and mobile starting next month.
YouTube introduced custom feeds on September 23, 2026, during its Made on YouTube event. A text prompt above the recommendations lets Gemini assemble a separate tab from a viewer’s description. The company cited examples such as podcast videos suited to a half-hour rail commute and calming commentary for relaxation.
Multiple custom feeds will arrive on web and mobile starting next month, alongside the standard home feed. Similar prompt-built or shared feed tools already exist on Bluesky, Threads, Instagram, X, and Spotify, while YouTube also announced Ask YouTube and Ask Music at the same event.
For viewers, prompt-built feeds could make YouTube feel more intentional, helping people find content for specific moods or routines without searching. Niche creators may benefit if precise prompts surface their work beyond the main recommendation stream. The feature could also deepen reliance on AI intermediaries, as users trade passive browsing for written instructions. Its actual effect depends on how well Gemini respects exclusions and whether custom feeds remain easy to manage.