Apple said to be testing a screenless fitness tracker
Apple is reportedly prototyping a screenless fitness tracker to compete with devices such as the Fitbit Air, Whoop Strap, and Garmin Cirqa. Bloomberg's Mark Gurman says the product is at the prototype stage, though it may not launch before 2028. The wearable would likely depend heavily on the Apple Fitness app and would need a clear place alongside the Apple Watch SE.
Apple is reportedly developing a screenless fitness band, now said to be in prototyping. Bloomberg's Mark Gurman indicates it might not arrive until 2028 or later. The device would lean on the Apple Fitness app and must avoid overlapping with the Apple Watch SE.
Rivals like Fitbit Air, Whoop Strap, and Garmin Cirqa show demand for distraction-free, software-led wearables. Apple's Fitness app has seen little change, so a companion band could justify an overhaul. Prototypes do not guarantee release; the Apple Car is a cautionary example.
If Apple releases such a tracker, consumers seeking simpler health monitoring may gain another option, especially those who find smartwatches distracting or costly. Fitness app users could see more software investment. Rivals may face pressure to differentiate. Yet adoption may depend on price, subscription terms, and whether it complements or duplicates Apple Watch.