Beats 360 Over-Ear Headphones Hit Retail Shelves at $349.99
Beats has launched the 360 headphones online and in Apple Stores, Best Buy, and Target for $349.99. The over-ear model promises up to 1.75 times more noise cancellation than Beats Studio Pro, improved sound, and swappable ear cushions. It also adopts an AirPods Max-inspired design and supports device switching.
Beats has placed its newest over-ear model in both online and brick-and-mortar channels, including Apple’s own shops plus Best Buy and Target. At $349.99, the 360 targets buyers seeking premium features and workout-friendly durability.
Compared with the Studio Pro, the 360 claims stronger active noise reduction—up to 1.75 times—along with refined audio. Its interchangeable cushions come in Performance Knit and UltraPlush versions, while spatial audio, transparency, adaptive EQ, fast pairing, automatic device switching, and IPX4 sweat/water protection round out the feature set.
The launch may intensify competition in premium wireless headphones, giving consumers more choice at $349.99. Frequent travelers, commuters, gym-goers, and Apple-device users could benefit from stronger noise cancellation and seamless switching. Retail partners may see added foot traffic from in-store availability. However, the higher price may limit adoption, and the environmental impact of swappable cushions and electronics could draw scrutiny.