HFA Show 2027 to Feature HYROX Fitness Racing Under New Partnership
The Health & Fitness Association announced a partnership with HYROX and Centr to bring fitness racing and official competition equipment to The HFA Show 2027. The HFA Show is scheduled for March 10–12 at Mandalay Bay in Las Vegas, with HYROX Las Vegas following on March 12–14 at the Las Vegas Convention Center. HFA members will receive 100 participant registrations and 100 spectator tickets, and HYROX will host a simulated training environment within Centr’s experience at the show.
The Health & Fitness Association, HYROX, and Centr will collaborate for The HFA Show 2027, scheduled March 10–12 at Mandalay Bay in Las Vegas. HYROX Las Vegas follows March 12–14 at the Las Vegas Convention Center, with overlapping dates allowing movement between industry and consumer events.
HFA members will receive 100 HYROX participant entries and 100 spectator passes. A simulated HYROX training setup will appear inside Centr’s show experience, and select HYROX athletes, spectators, and affiliated gym owners may access the trade floor on March 12.
The partnership could broaden exposure to fitness racing beyond dedicated athletes, reaching gym owners, coaches, and consumers who attend either event. By mixing industry exhibition space with race-day audiences, it may encourage more clubs to add hybrid training programs or equipment. That could make competitive fitness more accessible to everyday participants, though effects on participation, spending, and local gym culture remain uncertain.