Amazon Revives $199 Price Cut on Apple Watch Ultra 3
Amazon has brought back a $199 discount on the previous-generation Apple Watch Ultra 3, lowering the Ocean Band model to $599.97 and the Milanese Loop version to $699.97. The markdowns follow the launch of the Apple Watch Ultra 4, which currently has smaller discounts. Some delivery dates for the discounted Ultra 3 models are slipping into October.
Amazon has reinstated a $199 reduction on the prior Apple Watch Ultra 3. The Ocean Band variant is listed at $599.97, down from $799, while the Milanese Loop option is $699.97, reduced from $899. A newly discounted Black/Black Ocean Band configuration has reached its lowest price yet. Some shipments may arrive in October.
The cuts follow the Apple Watch Ultra 4 launch, which currently carries only $20 savings on Natural and Black models in select band styles, priced at $779.99 instead of $799. A buyer’s guide compares the two generations.
The revived discount could make Apple’s premium wearable more attainable for budget-conscious shoppers, athletes, and everyday users considering an older model. It may also nudge upgrade timing, affect resale values, and pressure rival retailers to match or beat the price. Apple could benefit by clearing Ultra 3 inventory as attention shifts to Ultra 4, though buyers may weigh smaller new-model savings against older hardware.