Slim Jim Sets Guinness Record for Longest Meat Snack Stick
Slim Jim earned a Guinness World Record on September 9, 2026, for the world’s longest meat snack stick. The stick measured 429 feet 5 inches and weighed nearly 70 pounds, beating its previous 314-foot record from 2023. A team of 11 Conagra employees worked on it starting in June 2025 and kept the final product intact as one piece.
Slim Jim's new Guinness title was announced on September 9, 2026. The meat snack measured 429 feet 5 inches and weighed close to 70 pounds, exceeding the brand's 2023 mark of 314 feet. Eleven Conagra employees began developing it in June 2025.
To qualify, the team had to produce the item much like a standard Slim Jim and preserve it as a single unbroken piece. At the reveal, the group known as the Blaze Crew presented the firehose-like stick on a long table before hundreds of Conagra staff.
This spectacle may reinforce Slim Jim's playful brand identity and give Conagra a shareable marketing moment. Food culture observers could see it as another example of brands turning everyday snacks into record-chasing entertainment. Consumers may encounter more limited-edition or stunt promotions, while employees involved might gain recognition. The impact likely remains promotional rather than changing diets or industry practices.