Fashion Industry Shake-Up: Marc Jacobs, Diesel, Givenchy and More See Leadership Changes
John Wattiker has been appointed chief marketing officer at Marc Jacobs, while Glenn Martens is leaving Diesel but will remain creative director at Maison Margiela. The roundup also notes Alistair McCallum joining Givenchy as CMO, Law Roach becoming Asos’s first stylist in residence, and Steven Kolb resigning from the CFDA. Other moves include Peter Arnold leading the Fashion Scholarship Fund and several agency representation updates.
Marc Jacobs has named John Wattiker as chief marketing officer. Glenn Martens is stepping away from Diesel while keeping his creative director post at Maison Margiela. Givenchy has added Alistair McCallum as CMO and Nicky Grays as HR director. Law Roach joins Asos as its first stylist in residence, and Steven Kolb has resigned from the CFDA.
Other changes include Peter Arnold moving from executive director to president of the Fashion Scholarship Fund, Lucia Pieroni becoming Chanel’s creative makeup director, and Fokko de Rooij taking Puma’s Europe managing director role. Agency updates involve The Only Agency acquiring The Blogger Agent, plus new representation for CADAR, Leaked Labs, Arianna Margulis, Knotty, SEE Eyewear, Nammos, and others.
These leadership shifts could ripple through fashion’s creative and commercial direction, affecting designers, marketing teams, models, stylists, and consumers who follow brand identities. New executives may reshape campaigns, casting, and public messaging, while agency signings could change which emerging talents and labels gain visibility. Asos’s stylist-in-residence role may signal closer ties between retail and celebrity styling. The CFDA transition and scholarship leadership could influence how industry mentorship and professional pipelines evolve, though concrete effects may take seasons to appear.