Wrangler and imogene + willie Team Up on American Denim Collection
Wrangler and imogene + willie released a collaborative denim collection that draws on Wrangler's archives, including its 1964 10MWZ pattern and Cone Mills White Oak deadstock selvedge. The line also uses fabric from Mount Vernon Mills and will arrive in three drops through November 7. The partnership highlights American materials and domestic manufacturing.
Wrangler gave imogene + willie access to its archive, including the 1964 10MWZ pattern and leftover Cone Mills White Oak selvedge. The Nashville brand, founded in 2009, also worked with Mount Vernon Mills, described as the largest remaining U.S. denim mill. The line includes archival branding elements such as tags, pocket cards, packaging, and imagery.
The collaboration arrives in three releases: September 26, October 24, and November 7. The first uses White Oak deadstock; the second adds broken twill jackets, shirts, jeans, graphic tees, sweatshirts, and accessories made with Mount Vernon fabric. Wrangler's denim history spans more than seven decades.
This collaboration could draw more attention to domestic textile production, potentially benefiting U.S. mills, garment workers, and small-batch manufacturers. Consumers interested in heritage goods may see more options tied to archival designs and American materials. If the drops perform well, other brands might explore similar archive-based partnerships, though the limited scale and niche audience may keep broader market effects modest.