Wrangler and Imogene + Willie Launch American-Made Denim Collaboration
Wrangler and Imogene + Willie debuted the first of three drops using deadstock selvedge denim from Cone Denim's closed White Oak plant. The collection was manufactured in the United States, marking Wrangler's first domestic collection in more than 20 years. The initial release features Wrangler's vintage 10MWZ model for men and women, with a second drop scheduled for Oct. 24.
The collaboration unites a North Carolina heritage label with a Nashville denim maker. Its first release revives Wrangler’s 10MWZ silhouette in men’s and women’s fits, using selvedge fabric left from Cone Denim’s closed White Oak mill. This marks Wrangler’s first U.S.-made collection in over two decades.
Two more drops follow. On Oct. 24, the partners add broken-twill jackets, shirts and jeans made with Georgia’s Mount Vernon Mills, plus tees, sweatshirts and accessories. A Nov. 7 finale focuses on deadstock western styles, including a rigid snap shirt. Prices span $48 to $350.
This collaboration may draw attention to domestic textile supply chains and the remaining U.S. denim manufacturing capacity. Consumers interested in provenance could see higher-priced, limited-run jeans as collectible or heritage goods. Workers and mills tied to American denim, including Mount Vernon, could benefit from renewed visibility, though the project’s small drops may limit broad economic effects. It may also shape how fashion audiences value deadstock materials and local craft.