Timex Revives 1983 TV-Dial Design in a Smaller 30mm E Line
Timex has introduced a 30mm Quartz E Line watch inspired by its 1983 rounded-square TV-dial design. The stainless-steel case measures 30mm wide, 36.5mm lug to lug, and 8.5mm thick, with a champagne sunray dial and gold-tone bracelet. It uses a battery-powered quartz movement and is priced at $289 in the U.S., with a listed price of $317.74 elsewhere.
Timex's new Quartz E Line revives a rounded-square "TV Dial" shape from 1983 in a compact 30mm stainless-steel case. It measures 36.5mm lug to lug and 8.5mm thick, weighs about 98 grams, and comes on a gold-tone bracelet with a butterfly clasp.
The champagne sunray dial has applied markers and a printed minute track. A battery quartz movement uses an SR626SW cell. Water resistance is rated to 50 meters, though the product page conflicts on whether the crystal is mineral glass or acrylic. U.S. price is $289; elsewhere listed at $317.74.
The E Line may appeal to people with smaller wrists and those drawn to vintage-inspired accessories, offering an alternative to oversized smartwatches and sports watches. Its design-first pricing could influence how mainstream brands revisit archival shapes, while the unclear crystal spec may affect buyer confidence. Overall impact likely remains limited to fashion and watch enthusiasts, not broad societal change.