Shannon Airport's Campaign Earns National Marketing Award Nomination
Shannon Airport's "The Best Place to Fly From" brand campaign has been shortlisted for the Digital Media Awards 2026 in the Best in Class Brand category. The campaign features animated characters Robin and Wren as frequent fliers and celebrates the airport's reputation for friendly and hassle-free passenger experiences. The initiative was developed with Havas Media Ireland and Connelly Partners and has run across television, cinema, radio, digital, and outdoor advertising channels throughout the year.
Shannon Airport has built a strong market position in Ireland's aviation sector, holding the distinction of being ranked as the country's top airport brand for three consecutive years according to consumer research data. The airport's marketing efforts emphasize customer service excellence and operational efficiency as core differentiators in a competitive regional travel market.
The campaign's use of animated bird characters reflects a creative strategy to humanize the airport brand and build emotional connections with potential passengers. By distributing the message across multiple media platforms—including traditional television and cinema alongside digital channels—the airport reached diverse audience segments throughout Ireland over a sustained twelve-month period.
The nomination may influence how regional airports approach customer experience messaging and brand positioning in the competitive European travel market. Recognition from prestigious industry awards could strengthen Shannon's reputation among leisure and business travelers, potentially affecting passenger volume and airport competitiveness. For the broader aviation sector, the campaign's success in multi-channel marketing execution could establish benchmarks that other airports consider when developing their own customer engagement strategies.