GSMA case study shows how automated device management improves bring-your-own-device program launches

A GSMA case study documents how telecom operator Cogeco used GSMA platforms to streamline the launch of its bring-your-own-device mobile services program. By automating device configuration and improving compatibility tracking, Cogeco shifted from reactive customer support to proactive zero-touch deployment, reducing manual intervention and enhancing consistency across supported devices. The approach enabled faster time-to-market while building customer confidence through validated device configurations delivered automatically.

Cogeco's mobile service launch faced a fundamental operational challenge: validating that customer devices would function reliably on day one without consuming excessive support resources. The telecom operator implemented GSMA's automated management platforms to shift away from manual configuration work, instead deploying pre-validated device settings directly to customers' phones with minimal human intervention.

This transformation delivered measurable improvements to Cogeco's operations. The company gained deeper visibility into which devices its customer base actually used, enabling more informed decisions about where to focus compatibility and support efforts. Validated configurations now deploy consistently across supported devices, reducing inconsistencies that typically generate customer complaints and support tickets.