Naked Launches High-Fibre Smoothie to Capitalize on Growing Gut Health Trend

Naked has introduced Fibre Machine, a new vegan-suitable smoothie containing 4.2g of fibre per serving derived from kiwi, apple, spinach, chicory root fibre, and apple cider vinegar, targeting consumers prioritizing digestive wellness. The product comes in single-serve 300ml bottles at £3.00 and 750ml take-home packs at £4.50, rolling out this week across retail networks. The launch builds on Naked's previous innovation with Protein Machine and responds to market research showing 46% of consumers now rank gut health as their primary health concern.

Naked's new offering joins a growing portfolio of functional beverages designed to address specific nutritional gaps. The Fibre Machine formulation combines whole-food ingredients—kiwi, apple, and spinach—with chicory root fibre and apple cider vinegar to deliver 4.2g of dietary fibre per bottle. The product also provides multiple B vitamins alongside vitamin C and E, positioning it as a comprehensive wellness beverage rather than a single-benefit drink.

The dual-format rollout strategy reflects consumer purchasing patterns in the chilled beverage market. The 300ml single-serve option targets on-the-go consumption and convenience-focused shoppers, while 750ml packs cater to households seeking multi-serving value. Distribution across existing retail networks leverages Naked's established market presence, built on previous successful launches including Protein Machine.