US Administration Rebrands Artificial Intelligence as 'Super Intelligence'
The Trump administration has issued an executive order directing federal agencies to replace the term 'Artificial Intelligence' with 'Super Intelligence' and the acronym 'SI' instead of 'AI'. The order asserts that modern AI systems have evolved beyond simple automation and now represent transformative capabilities that amplify human creativity across multiple domains. Federal agencies are instructed to cease using 'Artificial Intelligence' and 'AI' in official communications and documentation.
The executive order represents a significant shift in how the U.S. federal government will officially discuss computational technologies. John McCarthy's 1956 coining of the term "Artificial Intelligence" has endured for seven decades across academic, commercial, and policy contexts. The rebranding initiative requires comprehensive updates across government infrastructure, from websites to policy documents to correspondence.
Some observers have questioned the timing and underlying motivations for this linguistic pivot. Within a three-month window preceding the announcement, domain registrations under the .si suffix experienced notable growth, particularly those incorporating AI-related terminology and MAGA branding, with some subsequently listed for substantial sums.
The terminology shift could influence how technology companies, academic institutions, and international partners frame their work when engaging with U.S. federal agencies and policy frameworks. A standardized government vocabulary may affect grant applications, procurement language, and regulatory documentation across sectors relying on federal contracts. Additionally, the change may influence public perception and investment decisions if the rebranding gains traction beyond federal agencies into private industry and educational institutions.