SES Renews Multi-Year Satellite Services Deal With Sky Through Next Decade

SES and Sky have extended their multi-year agreement for direct-to-home satellite services across the United Kingdom and Ireland, continuing their partnership that began in 1988. Sky will maintain use of SES's satellite capacity at the 28.2 degrees East orbital position to deliver broadcast services to millions of households. The renewal reflects ongoing industry confidence in satellite technology as a reliable method for delivering premium content at scale.

SES and Sky's partnership represents one of the longest-standing relationships in satellite broadcasting, having operated continuously since the late 1980s. The renewal underscores the sustained viability of satellite infrastructure as a delivery mechanism for pay-television services across the United Kingdom and Ireland, where the orbital slot at 28.2 degrees East continues to serve as a critical transmission point for reaching dispersed audiences across both markets.

The agreement's extension into the next decade reflects broader industry trends favoring satellite technology alongside newer distribution methods. Rather than satellite becoming obsolete, major broadcasters maintain confidence in its capacity to reliably reach large audiences simultaneously, particularly in regions where alternative terrestrial or broadband infrastructure may be less developed or economically viable.