OnePlus Expands Nord Buds 3r Color Selection with Jade Mist Variant
OnePlus has introduced a new Jade Mist color option for its Nord Buds 3r earbuds, joining existing Aura Blue and Ash Black variants at a price point of Rs 1,599 in India. The model continues to deliver up to 54 hours of total battery life, establishing it among the longest-lasting true wireless options in OnePlus's audio catalog. The timing of this launch aligns with major festive season shopping events including Amazon and Flipkart sales.
OnePlus has added a third colorway to its budget-friendly earbuds line, capitalizing on India's peak shopping season. The Jade Mist variant joins two previously available options and carries the same Rs 1,599 price tag (after bank discounts). The model distinguishes itself through exceptional endurance, offering 54 hours of cumulative listening time—a notable advantage in the competitive mid-range TWS segment. Beyond battery longevity, the buds feature IP55 water and dust resistance, Bluetooth 5.4 connectivity, and gaming-focused latency reduction, positioning them as a comprehensive option for varied consumer needs.
The expansion of color choices could influence purchasing decisions among style-conscious consumers during high-traffic sales events, potentially boosting market share in India's growing wireless audio sector. Multiple retail partnerships and festive timing may increase accessibility and appeal across income brackets. However, the competitive landscape remains crowded, and color variants alone may offer limited differentiation unless paired with stronger marketing messaging around technical advantages or durability certifications.