Meghan Markle Launches Luxury Chocolate Advent Calendar Through Her Lifestyle Brand As Ever
The Duchess of Sussex has introduced a limited-edition holiday advent calendar priced at $148 through her lifestyle brand As Ever, created in collaboration with Los Angeles chocolatier Compartés. The calendar features 24 handcrafted chocolates with flavors inspired by her popular jam collection, including strawberry, raspberry, blackberry, and orange marmalade varieties, with one piece decorated in the brand's signature flower sprinkles. The numbers on the calendar are hand-painted in Meghan's own handwriting using gold luster, with pre-orders beginning October 1.
Meghan Markle's latest venture through As Ever represents an extension of her existing culinary brand into the holiday market. The collaboration with Compartés chocolatier brings together her established jam flavors—strawberry, raspberry, blackberry, and orange marmalade—into a premium seasonal product. The calendar's design incorporates signature brand elements, including the distinctive flower sprinkles that have become recognizable across As Ever's product line, alongside personalized touches such as hand-painted numerals in Markle's own handwriting rendered in gold.
The limited-edition positioning and October 1 preorder launch timing align with luxury consumer strategies for holiday gifting season. At $148, the advent calendar positions itself within the premium lifestyle market segment where exclusivity and brand storytelling drive purchasing decisions among affluent consumers seeking luxury holiday items.
This product launch could influence consumer perceptions of luxury lifestyle branding by celebrities, potentially elevating expectations for personalization and craftsmanship in premium holiday goods. The collaboration may impact small artisanal chocolatiers through increased visibility within celebrity-backed ventures, while the pricing strategy might affect market positioning of advent calendars across luxury segments. Social media documentation of such products could shape holiday gifting trends among consumers seeking designer lifestyle items, though accessibility remains limited to those able to afford premium price points.