Miami Sports Radio Station Promotes Longtime Producer to Management Role

Audacy has promoted Alejandro Solana to assistant brand manager at Miami's 104.3 WQAM, recognizing his growth from executive producer to afternoon on-air personality over his tenure at the station. Solana, who also hosts Miami Heat pregame and postgame shows, fills the position vacated by brand manager Len Weiner's retirement in August. The promotion reflects WQAM's strategy of elevating homegrown talent as the station builds audiences on its newly launched FM signal.

Solana's ascent through WQAM's ranks demonstrates a deliberate career progression within a single organization. Beginning as an executive producer for flagship programming and the Dolphins broadcast network, he transitioned into on-air talent while maintaining production responsibilities. His dual expertise in behind-the-scenes operations and broadcast performance now positions him for expanded influence over station strategy during a pivotal growth phase. The timing of his promotion follows organizational transitions, as the station navigates expansion onto its new FM platform launched in the prior year.

The promotion raises questions about operational continuity at the station. Solana's new assistant management duties could potentially reshape his broadcasting commitments or may coexist alongside his afternoon co-hosting slot. His potential path to eventually assume full brand manager responsibilities remains speculative, though his institutional knowledge could facilitate smoother succession planning compared to external hiring.