Top Paramount+ Releases This Week Feature Avatar Sequel and Major NCIS Returns
Paramount+ offers multiple major releases during the week of October 5-9, 2026, including season premieres of FBI, CIA, Elsbeth, and the NCIS franchise entries, as well as the new Avatar: Seven Havens series. The complete six-season run of the acclaimed drama This Is Us arrives on the platform, making it available to stream for the first time on Paramount+. The week also includes several brand-new series debuts alongside returning favorites from CBS and Paramount+'s expanded programming slate.
Paramount+ is experiencing a particularly robust programming week driven by both returning franchises and fresh content acquisitions. The arrival of This Is Us marks a significant licensing milestone, bringing NBC's celebrated drama to the platform for the first time since its 2022 conclusion. The show's four Emmy Awards and 94% critical rating underscore its cultural relevance as one of television's recent success stories, potentially attracting new viewers to the streaming service.
The week also demonstrates Paramount+'s strategy of leveraging both original productions and established creative talent. New series like Cupertino and Eternally Yours were developed by proven showrunners, while the Avatar franchise expansion represents the platform's investment in continuing beloved intellectual properties. These releases arrive amid broader industry consolidation, following the recent Skydance-Paramount merger discussions that have reshaped the streaming landscape.
This week's programming slate may influence subscriber retention and acquisition patterns across the streaming market. Consumers with competing subscription services face increased pressure to evaluate which platforms offer the most compelling content for their viewing preferences. The combination of nostalgia-driven content like This Is Us alongside new original series could appeal to diverse demographics, potentially affecting how households allocate their entertainment budgets. Additionally, the continuation of established franchises like NCIS and Avatar may reinforce viewer loyalty among existing subscribers.