The Outsiders Expands Access Through Educational Partnership and Celebrity Support
The Outsiders Broadway production is partnering with City Year, a national nonprofit, to launch the Stay Gold Project, which aims to eliminate cost barriers for young people attending the show. The initiative, supported by the Crimson Lion/Lavine Family Foundation and backed by celebrities including Angelina Jolie, will provide free access to both Broadway and touring productions for students and educators. This partnership connects theater engagement with youth development through AmeriCorps-supported student success coaching in schools.
The Stay Gold Project represents a coordinated effort to reduce financial barriers that traditionally limit young people's access to live theater. By partnering with City Year—an organization focused on youth development—the Broadway production of The Outsiders is connecting theatrical experiences with educational support systems already present in schools.
The initiative draws backing from both philanthropic and entertainment sectors, with the Crimson Lion/Lavine Family Foundation providing financial support alongside celebrity endorsements. The program extends beyond Broadway to include touring productions, potentially reaching students across multiple regions.
This partnership may influence how theater productions approach audience development among underserved youth populations. Students who gain free access could experience expanded cultural and artistic exposure during formative years, potentially affecting long-term engagement with live performance. The integration of AmeriCorps coaching within schools may create additional touchpoints for student success beyond theater access alone. The model could demonstrate whether linking arts engagement with existing youth development infrastructure proves effective in sustaining participation.