Horse Racing Media Company Names Veteran Media Executive to New Leadership Position

Racecourse Media Group has hired Andrew Demaria, a 25-year media industry veteran, as its inaugural Chief Content Officer effective October 6. Demaria brings extensive experience from senior roles at CNN and NBCUniversal, where he led digital strategy, brand development, and content operations across multiple platforms. In his new position, he will direct content strategy, audience growth, digital expansion, and partnerships for the racecourse media organization.

Racecourse Media Group has created a newly established executive position to lead its content operations across all platforms. The hire represents a significant investment in leadership for the horse racing media sector, bringing in someone with substantial experience building digital brands and managing large-scale content operations. Demaria's background includes developing editorial properties that achieved significant audience reach while maintaining commercial viability, suggesting RMG aims to expand its viewer base beyond traditional racing enthusiasts.

The appointment signals the organization's intention to modernize how racing content reaches audiences. By consolidating oversight of content strategy, audience analytics, marketing coordination, and partnership development under a single executive, RMG appears focused on creating more cohesive storytelling across broadcast, digital, and interactive channels. This restructuring may reflect broader industry trends toward integrated media operations that leverage data and cross-platform distribution.