Music Distribution Giant Believe Names New Americas Leader

Believe has promoted Adriana Sein to the newly created role of president of Americas, where she will oversee the company's commercial operations across North and South America. Sein joins from Warner Music Group's ADA, where she held a senior vice president position managing distribution and artist development across multiple regions. In her new position, she will lead Believe's label and artist solutions businesses and oversee operations in the United States, Canada, and Latin America.

Believe's appointment of Sein represents a significant organizational restructuring as the distribution company strengthens its management presence across the Americas. Her extensive background spans multiple facets of the music industry, including previous roles at Columbia Records and Ultra Records, where she built international infrastructure. Her tenure at Warner Music Group's ADA involved managing distribution operations across Europe, the Middle East, North Africa, and Africa, alongside overseeing artist development initiatives.

The timing of this promotion coincides with Believe's recent expansion of its label and artist solutions division in the United States, marking the company's push to compete more directly with established major label services in North America while simultaneously developing its presence throughout Latin America and Canada.