Business · Mergers & acquisitions · published 2026-10-06 · via Sports Video Group

Netflix Partners with IMG to Produce Exclusive Women's World Cup Coverage in North America

Netflix has selected IMG to produce its coverage of the 2027 FIFA Women's World Cup in Brazil, marking the streaming service's most ambitious live sports undertaking to date. The production will encompass all 64 matches and over 100 hours of studio programming delivered in English, Spanish, and French across the United States and Canada. IMG brings extensive soccer production experience from major leagues and tournaments, and will also support Netflix's presentation of the tournament's Final Draw in December 2026.

Expanded Detail

Netflix has secured long-term streaming rights to the FIFA Women's World Cup for both 2027 and 2031 in North America, positioning the platform for sustained investment in international soccer broadcasting. The 2027 tournament represents a historic occasion as the first Women's World Cup held in South America, potentially expanding viewership across new markets and demographics in the region.

IMG's involvement reflects Netflix's strategy of partnering with established sports production firms rather than building capabilities entirely in-house. The company's track record managing complex, multi-venue soccer events—from domestic leagues to international competitions—provides technical expertise that Netflix requires to execute simultaneous live coverage across numerous matches, studio programming, and multiple language feeds over an extended tournament period.

Context

This partnership could reshape how major international sporting events reach North American audiences, potentially shifting viewership patterns away from traditional cable and broadcast networks toward streaming platforms. The investment in multilingual coverage and dedicated studio programming may increase accessibility for underserved fan communities. However, the deal's success may depend on Netflix's ability to deliver reliable live-streaming quality and whether exclusive streaming rights ultimately expand or fragment the overall audience for women's soccer in the region.

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.

Read the full article at Sports Video Group →

This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “Netflix Selects IMG as Production Partner for 2027 FIFA Women's World Cup.” Browse more stories.