Broadway Newcomer Cher Álvarez Embraces Horror in Paranormal Activity

Cher Álvarez makes her Broadway debut as Lou in the stage adaptation of Paranormal Activity, bringing Latina representation and Spanglish dialogue to the role. The performer discusses her transition from competitive swimming to theater and her discovery that she loves performing in the horror genre. She shares insights into her creative process and reflects on the importance of diverse representation in Broadway productions.

Álvarez transitioned into theater after thirteen years as a competitive swimmer, driven by her mother to pursue an alternative activity. Her breakthrough came through a dramatic role in the play "Go Ask Alice," which earned her first standing ovation and solidified her commitment to acting. She attended Webster Conservatory for her musical theater degree, though she notes she rarely performs in musicals, recognizing that specialized vocal talent distinguishes many performers in that genre.

The stage adaptation of "Paranormal Activity" marks her Broadway debut, following extensive development and rehearsals that began in Chicago the previous year. The production features Spanglish dialogue and intentionally centers Latina representation through her character Lou. Álvarez collaborated closely with playwright Levi Holloway and director Felix Barrett throughout the creative process, describing the extended preparation time as an invaluable luxury for a debut performance.