Egyptian Customer Experience Firm Earns Major Contender Status in Global Rankings

Raya CX, an Egyptian customer experience and outsourcing firm, has been recognized as a Major Contender in the Everest Group PEAK Matrix 2026 assessment for customer experience management services across Europe, Middle East, and Africa. The company is the sole Egyptian and Arab firm included in this regional evaluation, reflecting Egyptian firms' ability to compete at international standards. Raya CX's ranking was supported by its strong regional presence, multilingual capabilities, operational expertise across diverse sectors, and integration of artificial intelligence into customer service operations.
Raya CX has expanded significantly over the past four years, growing its workforce from 5,200 employees in 2022 to 8,000 by 2025, creating approximately 2,800 new jobs. The company now operates across 14 offices in eight cities spanning four continents, with service capabilities in more than 15 languages and expertise across nine industry sectors. Its operational footprint spans Egypt, Saudi Arabia, the UAE, Bahrain, the United States, Poland, and the United Kingdom, with ongoing expansion into Oman.
Beyond traditional customer experience outsourcing, Raya CX has launched a managed services division targeting four key functional areas: human resources, finance and accounting, managed IT services, and procurement. These services are offered through flexible engagement models including full outsourcing, co-management arrangements, and workforce augmentation, leveraging the company's operational experience accumulated over 25 years.
This recognition may signal growing capacity for Egyptian and regional firms to compete in global professional services markets, potentially attracting multinational clients seeking alternative service providers. The company's expansion could influence regional employment patterns and talent development in customer experience and business process management sectors. Its integration of AI-driven solutions may also reflect broader industry shifts toward automation that could reshape workforce composition and skill requirements across EMEA markets.