Porch executives sell shares mainly to cover taxes

Four Porch executives, including CEO Matt Ehrlichman, sold shares this week, with most transactions structured as sell-to-cover for taxes on vesting restricted stock units. Ehrlichman sold 70,335 shares for about $1.21 million, while COO Matthew Neagle and CFO Shawn Tabak sold smaller amounts; director Amanda Reierson sold under a Rule 10b5-1 plan. Porch beat second-quarter revenue expectations and raised its annual targets, and its stock has risen 135% over six months.

Porch’s insider sales were mostly mechanical: the company settles tax obligations from vesting restricted stock units through sell-to-cover transactions, so executives do not choose the timing. CEO Matt Ehrlichman sold 70,335 shares across three trades on Oct. 5–6 for about $1.21 million, leaving him roughly 15.9 million direct shares and nearly 6.4 million indirect shares. COO Matthew Neagle and CFO Shawn Tabak sold about $607,000 and $162,000, respectively.

Director Amanda Reierson’s 8,501-share sale at roughly $17.95, worth about $152,600, followed a Rule 10b5-1 plan adopted in June 2026 and running through June 2027, covering up to 54,054 shares for board-compensation taxes. Porch’s second-quarter revenue reached $141 million, beating expectations, while adjusted EBITDA excluding reinsurance rose 150% to $39 million. The stock has gained 135% in six months.

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