VGC opens Producer Patreon tier for businesses to sponsor its games podcast
VGC has introduced a Producer tier on Patreon priced at $250 or £193, aimed at businesses and individuals who want to promote themselves through its weekly video games podcast. The tier includes a custom promotional read and an image placement on video episodes, plus existing Patreon benefits such as ad-free browsing and Discord access. The outlet says the support helps it remain independent during a difficult period for games media.
VGC has added a Producer option to its Patreon offerings, priced at $250 or £193. It is aimed at companies and individuals seeking visibility through the outlet’s weekly video game podcast, which attracts a monthly audience in the tens of thousands.
Participants receive a tailored promotional segment on every video episode and can have a chosen image shown during that episode. They also gain VGC Patreon perks such as no ads on the site, comment access, Discord entry, bonus podcast episodes, and a weekly newsletter. VGC says this backing helps it stay independent during a hard period for games media.
This move may give smaller businesses and creators a new way to reach gaming audiences through an established podcast, while listeners could see more sponsored content mixed into episodes. It might also help VGC sustain independent games journalism if enough supporters join. The broader effect may depend on whether audiences accept such promotions and whether similar outlets adopt comparable tiers, potentially shifting how niche media funds itself.