Roku’s first OLED TVs get Prime Day discounts starting at $700
Roku’s Pro Series OLED TVs are on sale for the final day of October Prime Day. The 55-inch model costs $699.99, while the 65-inch version is $799.99, representing up to $400 off. Both feature a 120Hz refresh rate, four HDMI 2.1 ports, Dolby Vision and HDR10 Plus support, and a backlit remote.
Roku’s Pro Series OLED sets are the company’s first televisions using OLED panels. For the last day of October Prime Day, Amazon has the 55-inch version at $699.99 and the 65-inch at $799.99. The larger set’s discount reaches $400. An earlier promotion of roughly 30 percent had ended before returning for this event.
Both sizes offer a native 120Hz refresh rate, four HDMI 2.1 inputs, Dolby Vision, HDR10 Plus, and a remote with backlighting. The article notes these are unusually low OLED prices for Prime Day, though the model has not been tested and is described as an affordable route to high contrast.
Shoppers seeking affordable OLED TVs may benefit from lower entry prices, potentially making advanced display features more accessible to households and gamers. Roku’s move could intensify competition among TV makers and streaming platforms, possibly pressuring rivals on pricing and features. It may also strengthen Roku’s position in living rooms, affecting advertisers and content partners if more users adopt its hardware. However, long-term effects depend on performance, reviews, and whether discounts continue.