Livestock Lobby Group Downplayed Its Industry’s Climate Emissions, Research Shows
New research documents how the National Cattlemen’s Association, now the National Cattlemen’s Beef Association, worked to downplay and deny the livestock industry’s greenhouse gas emissions. The paper cites archival examples, including the group’s objection to a 1991 children’s book that linked cattle methane to global warming. The study was published in the journal PLOS Climate by researchers at the University of Miami.
Researchers Jennifer Jacquet and Loredana Loy of the University of Miami examined National Cattlemen’s Association records held at the University of Wyoming. Their PLOS Climate paper describes how the group, now the NCBA, challenged climate-related messaging, including a 1991 Random House children’s book that connected cattle methane to warming. The NCBA did not answer interview or comment requests.
Earlier work by Jacquet found the livestock sector understood its climate effects well before broad public awareness, yet opposed measures to cut emissions or consumption. One estimate suggested halving U.S. per-person meat intake could have reduced methane far more than three decades of oil-and-gas methane controls.
The paper may intensify scrutiny of livestock lobbying and climate messaging, potentially affecting ranchers, meat processors, retailers, and consumers who rely on beef. It could also inform debates over dietary guidance, methane policy, and corporate climate claims. If public trust in industry statements declines, some producers may face pressure to document emissions or adopt practices, while others may contest the findings. The group’s lack of comment may limit its ability to shape the narrative.