Meta expands Muse assistant to iPad with new connectors
Meta has brought its Muse AI assistant to iPad, only a month after its iPhone launch. Muse has reached more than 6.6 million installs since debuting on iOS and Android in September, and it connects to third-party services so users can manage tasks and purchases. The iPad version adds more connectors, including tools for small businesses and retail partners, while Meta works on an open standard for agents to identify themselves to websites.
Meta introduced a dedicated Muse app for iPad on Wednesday. Unlike Instagram, which needed roughly 15 years to offer an iPad app despite persistent requests, Muse arrived on iPad only a month after its iPhone debut. Its largely text-based design may have made adapting it less demanding than media-heavy services.
Since its September 8 release on iOS and Android, Muse has surpassed an estimated 6.6 million installs, Sensor Tower says. The assistant links to outside services through connectors, letting people manage messages, calendars, expenses, and errands such as reservations, grocery orders, goals, and purchases. Newer connectors include workplace and small-business tools, plus retail partners; Meta is also pursuing an open standard so agents can identify themselves to websites.
Muse’s expansion may make AI assistants more common on tablets, affecting consumers who delegate errands and small businesses whose tools become connectors. Retailers could gain automated purchases but may also face bot traffic and access disputes. Workers in admin, customer service, and commerce may see task shifts. The proposed identification standard could shape trust and access online, though adoption and reliability remain uncertain.