Rhone Adds Women's Styles to NBA Licensed Apparel Line
Rhone is launching its first NBA licensed apparel designed specifically for women, expanding a league partnership that began in 2024. The drop includes seven men's, women's, and unisex styles featuring all 30 team logos, priced from $128 to $158. The launch precedes Rhone's Adult Recess event at Hudson Yards on Oct. 14, part of its mental health-focused 12 Pursuits initiative.
The women’s assortment includes a DreamGlow polo sweater, crewneck, and track half-zip. Men’s pieces span a Long Game vest, Commuter V-neck sweater, Founders Golf quarter-zip, and Commuter slim shirt. All 30 NBA team logos appear across the seven men’s, women’s, and unisex items, sold via Rhone’s site and selected stores.
Rhone’s Adult Recess activation is set for Oct. 14 at Hudson Yards’ Public Square and Gardens. It will turn the space into an adult playground with a basketball court, pickup games, appearances, a DJ, and giveaways. The free event, with encouraged registration, supports 12 Pursuits, the brand’s monthly mental-health initiative launched in January.
This launch could give women NBA fans more officially licensed team apparel designed for them, potentially expanding choice in a category historically centered on men’s fits. It may also strengthen Rhone’s positioning among female shoppers while tying commerce to its mental-health initiative. The Hudson Yards event could draw local participants into movement-focused programming, though the collection’s premium price may limit access for some consumers.