Ferrari Daytona SP3 Auction Points to Soaring Market

A Ferrari Daytona SP3 formerly used for development and press duties is going to RM Sotheby’s London auction. Its estimate is in eight figures, offering a new market reference. The result follows a charity sale last year that reached $26 million.
A Ferrari Daytona SP3 formerly used for development and press duties is set for RM Sotheby’s London auction. Its estimate falls in the eight-figure range, positioning the sale as a possible new market reference.
The consignment follows a charity sale last year in which a Daytona SP3 reached $26 million. That outcome gives the London auction a notable comparison point as observers watch Ferrari’s top-end auction performance.
The result could influence collectors, dealers, and auction houses by reinforcing expectations around rare Ferraris, potentially affecting prices and accessibility in the broader collector-car market. It may also draw more attention to automotive heritage as an investment and lifestyle pursuit, shaping what enthusiasts see at shows, museums, and private collections. For the wider public, such sales may mainly register as spectacle, highlighting how elite car culture intersects with wealth and philanthropy.