FCC Updates Rules on How Shoppers Can Revoke Marketing Consent
The FCC has adopted new rules under the Telephone Consumer Protection Act that give retailers and consumer brands more leeway in processing opt-out requests. Businesses may now treat a revocation as applying only to the specific category of informational messages the consumer responded to, rather than all similar communications. The order also lets companies designate a single method for consumers to revoke consent and clarifies disclosure requirements for text-message opt-outs.
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The FCC adopted the changes on Sept. 30, 2026, and released the order the
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This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “FCC Adopts TCPA Opt-Out Changes for Retailers and Consumer Brands.” Browse more stories.