Barbie Introduces Serena Williams Signature Doll
Barbie has released a Signature Doll honoring Serena Williams, timed to International Day of the Girl. The doll is inspired by Williams's 2005 Australian Open championship look and includes a tennis racket and ball. It costs $45 and is available at Target and through Mattel Creations, while the Barbie Dream Gap Project is donating to Mrs. Rina's House of Blessings.
Barbie's new Signature Doll celebrates Serena Williams, released around International Day of the Girl. The design recalls her 2005 Australian Open win, marking a Grand Slam return and her seventh singles title. The doll wears a lime-and-white cutout top with mesh accents, a white skirt, and coordinating socks and shoes.
It also comes with a tennis racket, a ball, and styled hair. Williams said she hopes girls playing with it see their own potential. The Barbie Dream Gap Project is supporting Mrs. Rina's House of Blessings, which aids programming for children from struggling families. The doll sells for $45 at Target and through Mattel Creations and other retailers.
The doll may resonate with young tennis fans and girls who rarely see diverse athletic role models in toy form. It could encourage conversations about perseverance and ambition, while the donation may draw attention to community programs supporting children. Collectors and Williams fans may also see it as a keepsake. Its impact likely depends on how families and retailers engage with the release, but it may extend Williams's legacy beyond sports into play and representation.