Entertainment · Film · published 2026-10-08 · via Consequence of Sound

Bill Murray Reprises Ghostbusters Role for Rivian Ad

Bill Murray appears as Peter Venkman in a new Rivian commercial, dealing with another Slimer sighting without leaving the car. The ad was directed by Gil Kenan, who also helmed Ghostbusters: Frozen Empire. The spot arrives ahead of Halloween and promotes the electric vehicle brand.

Expanded Detail

Rivian, an electric vehicle maker, has released a commercial starring Bill Murray as Peter Venkman. In the spot, the Ghostbusters character faces another Slimer encounter while remaining inside the car. The timing ties the ad to the approaching Halloween season.

Gil Kenan directed the commercial and also directed 2024’s Ghostbusters: Frozen Empire, Murray’s previous return to the role. The article also points readers toward the film’s review and tickets for Ghostbusters in Concert, which is currently touring.

Context

The spot may raise Rivian’s profile among Ghostbusters fans and Halloween-season viewers, linking an electric vehicle brand with familiar nostalgia. It could also renew interest in Frozen Empire and the concert tour. Audiences who enjoy franchise crossovers may share the ad online, while some car shoppers may take notice. Its broader effect on EV adoption or culture may be limited, since a single celebrity commercial rarely changes consumer behavior by itself.

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.

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