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Business · Stock markets · published 2026-10-09 · via Tikr

Apple Trims iPhone 18 Pro Component Orders as Demand Questions Mount

Image via Tikr
Image via Tikr

Apple reportedly reduced October component orders for the iPhone 18 Pro and Pro Max by at least 15%, with softer demand and higher prices cited as factors. The article notes that Apple did not release a standard iPhone 18 this fall, which may be influencing buyer behavior. Apple shares fell about 2%, while the actual sales and margins for the new models remain unclear.

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Also covered by: MacRumors
This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “Apple Reportedly Cuts iPhone 18 Pro Orders by 15%: Price Problem or Timing Problem?.” Browse more stories.