Amazon's Alexa Tablet 12 Pro takes aim at Apple's iPad Pro
Amazon's new Alexa Tablet 12 Pro features a 12-inch 120Hz LCD display, keyboard and stylus support, and access to the Play Store. It competes with the 13-inch iPad Pro, which uses iPadOS and an M-series chip. While Amazon's tablet has a higher pixel density, Apple's OLED display and laptop-class processor give it an edge in other areas.
Amazon's 12 Pro uses a 12-inch LCD at 2,800 x 1,840, 280 ppi, 500 nits, 120Hz. Its Nanomatte finish, developed with Corning, cuts glare and mimics paper for Kindle reading. At $550, it undercuts Apple's matte option, which is limited to pricier 1TB/2TB iPad Pro models.
Inside, the MediaTek Dimensity 8400 dates to 2024 and was made for phones, not laptops. Amazon positions the tablet for browsing, streaming, and light work. Apple's 13-inch iPad Pro uses an M5 chip and more memory, while Amazon adds Play Store access plus keyboard and stylus support.
Shoppers seeking large-screen tablets could benefit from a lower-cost option with keyboard/stylus support and Play Store apps, potentially widening access to productivity and entertainment. Apple may face pressure to justify premium pricing through OLED, M-series performance, and iPadOS. Developers might see another Android tablet target, though app optimization may vary. Schools, artists, and casual users may weigh price against performance and ecosystem lock-in.