Meta Says Instagram Over-Recommended Creed's 'Higher'
Meta confirmed that Instagram was recommending Creed's 1999 hit 'Higher' as a suggested song to more users than it had planned. A company representative said the issue was still being investigated, while Billboard sought comment from the band. The unusually frequent suggestions had prompted widespread user posts and speculation online.
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Meta told Billboard on Friday, Oct. 9, that Instagram had surfaced Creed’s 1999 single “Higher” as a suggested song for posts and Stories more widely than planned. The company said it was still looking into the matter, and Billboard asked Creed for comment.
“Higher” was the first single from Creed’s second album, Human Clay, and reached No. 7 on the Billboard Hot
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